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5 Online Tools Every Small Business Owner Needs

12 April 2012
Author: Alexandra

Businesses nowadays are indeed using the Internet to advertise their products or services, to promote their brands and to encourage people to come and visit their business. From resorts to car shops, name it and you’ll have it. They are using the internet, specifically the social networking sites, blogs as well as forums to be able to spread everything about them. With the advent of the ever continuing innovations being made, it is really a huge move for improvement and for more profit to have an online site where people can see the things you offer. To do that, here are the 5 online tools every small business owners should take into consideration.

1. Domain Name with Webmail

It is your business cyberspace’s address, for example, sales@yourname.com looks much more professional then yourname@hotmail.com. It will build up your business’s credibility. It gives your business the uniqueness it needs to stand out from other businesses. The more unusual your domain name is the better. It also gives you an upper hand on the internet. Through this, search engines will be able to recognize your business more than the others. To sum up, it helps you build your business’s reputation.

2. Email Campaign Software

It is a software where small business owners can easily create their advertising and marketing campaigns. Through email, your customers will be able to reach you easier and faster and so do you. It is a good medium of sending invoices as well and other files.

3. Bookkeeping software

This software will absolutely help the small business owners monitor the sales as well as the expenses being made by the company. You will be able to manage efficiently the finances of your company. From billing, tax preparation, credit card processing, payroll, check writing and many more, you can do it easier through this software.Plumsale for example is a very cost effective solution for small businesses.

4. Website

It is the core of your marketing strategy. People will see everything here. It should be presentable enough to encourage people to engage in your business. Through your website, people can easily get information about the things you offer; they can inquire easily and get your contact information as well. By that, purchasing or buying online can be easily done.

5. Online Storage Solutions like Dropbox

This will help you gain an access to your papers or documents wherever you are. Online storage solutions also have an automated aspect where users will be able to automate backups. This means that user can be able to work even if the data upload is processing.